The Cubes

Supercube's characters: one silhouette, two round eyes.

Inspired by the original Supercube, the cube a kid once drew with the power to control every other cube. They stand for the ideas we shape and the services we offer. They have no names.

08.1

Shape

123

SilhouetteOne shape, always the same, taken from the stacked logo so it is identical.

Two round eyesThey only move when the Cube is animated.

Thick outlineAlways on: Chalk on colored or dark backgrounds, Smoky Black on Chalk.

No variations.

08.2

Colors

Four Cubes live everywhere. The Black Cube only lives in background patterns.

Blue

FillSky Blue#39A7E4EyesChalk#FEFFFB

Everywhere

Red

FillAngry Flamingo#EC4944EyesChalk#FEFFFB

Everywhere

Yellow

FillYellow Sea#FFA705EyesChalk#FEFFFB

Everywhere

Cream

FillCream#F8F4D0EyesOlive#9A9679

Everywhere

Black

FillSmoky Black#0D0C08EyesChalk#FEFFFB

Only in background patterns

Pattern only

Outline

Chalk on colored or dark backgrounds, Smoky Black on Chalk.

Cube-only colors

The Cream Cube's cream fill and olive eyes keep it visible on Chalk backgrounds. Don't use them anywhere else.

08.3

Uses

Four ways to use the Cubes. Every one of them can be animated.

01StackedOne Cube on top of another.No Black Cube

02Repeating patternAs a background. The only place the Black Cube appears.Black Cube allowed

03Alone on colorA single Cube on a colored background. Color on color is allowed.No Black Cube

04Inside the stacked logoThe Cubes as part of the stacked logo.No Black Cube

08.4

Motion

The eyes only move when the Cube is animated. In still pieces they stay where they are.

AnimatedThe eyes can move and look in different directions.

StillThe eyes stay in their original position.

Applies to

Every use can be animated: stacked, pattern, alone on color and inside the stacked logo.

08.5

Pattern

The repeating Cube pattern is a background, built the same way every time.

RowBlueRedCreamYellowBlack

Shifted rowCreamYellowBlackBlueRed

BackgroundChalk, with every Cube outlined in Smoky Black.

SizeAll Cubes the same size.

SpacingThe gap between Cubes, across and down, is a quarter of a Cube's width.

RowsEvery other row shifts sideways by half a step, like bricks.

Color orderBlue, Red, Cream, Yellow, Black along the row. Shifted rows start two colors later.

EdgesThe pattern bleeds off the format; Cubes can be cut at the edges.

EyesFixed in still pieces.

get the pattern file

08.6

What to avoid

Don't

Stretch or reshapeDon't distort, stretch or reshape the silhouette.

Don't

Add featuresDon't add a mouth or any other features.

Don't

Off-palette colorDon't use colors outside the table above.

Don't

Remove the outlineDon't remove the outline.

Don't

Black Cube aloneDon't use the Black Cube outside a background pattern.

Don't

Moved eyes in a stillDon't move the eyes in still pieces. They stay in their original position.