01

Strategy

Where Supercube comes from, what it stands for and how it sounds.

01.1

Origin story

Supercube started as a character. As a kid, Joseph drew a cube with superpowers: it could control every other cube around it. Only a kid comes up with an idea like that, which is exactly why the name stuck. Supercube is a daily reminder of that kid who built whole worlds out of imagination, and of the creative freedom we want in every project.

Years later, two partners were looking for something to build together: Joseph, a designer, and a marketer with a background in SEO. Supercube is where their two worlds meet: design that makes a brand look right, and marketing that makes sure people find it.

Today we work with founders who move fast. They turn ideas into products quickly and build momentum early. We give what they build a face that shows what makes it unique, and we make sure people can find it, so they can keep building.

A yellow Cube with a Chalk outline on a Sky Blue background

01.2

Mission

Give great ideas character.

We help founders who move fast dress their product or service in an identity that shows what makes it unique.

It has to look good, and it has to say what the business does. Then we make sure the right people find it.

01.3

Vision

A group of friends running and leaping down a green hillside under a blue sky, a rainbow flare crossing the frame

A world where every company looks as good as what it does.

01.4

Values

Curious · free

Creativity

We keep the curiosity of the kid who drew the first Supercube. Every brand gets ideas made for it, never a template.

Responsible · autonomous

Ownership

Once a founder hands us their brand, it's ours to get right. We move on our own, keep deadlines and follow through.

Direct · clear

Honesty

We say what we can solve and what we can't, and point to someone better when it's outside our lane.

Close · reliable

Partnership

We work next to the founder, as part of the team, never as a vendor waiting for instructions.

Flexible · responsive

Adaptability

Every founder moves at a different pace and stage. We fit how they work and adjust when the plan changes.

01.5

Tone of voice

Four pillars, one voice. The full rules live in the For AI brief.

Sharp & warm

Few words, straight to the point, said like a person you'd enjoy working with.

Sounds like

“Send us what you have. We’ll take it from there.”

Shoulder to shoulder

Part of the founder's team. We offer a hand and never ask for a chance.

Sounds like

“You’re launching in March. Let’s have the brand ready before you are.”

Straight to the fix

Name the situation in one sentence, then spend the rest on the solution.

Sounds like

“Your product grew up fast. Let’s get your brand there too.”

Sure of our lane

Confident about what we do, honest about what we don't.

Sounds like

“Paid ads are outside our lane. Here’s who we’d call.”

01.6

Positioning

Creative partner for brands on a mission.

Keep building.
We've got the details.

For founders who move fast and build momentum, Supercube is the creative partner that takes care of the details that make it last: how the brand looks and how people find it.

Branding

Who you are, made clear and consistent, with rules that keep it that way.

Design

The pieces people actually see, all looking like the same company.

SEO

When someone searches for what you do, they find you.